VISION, MISSION, CORE VALUES

OBJECTIVES AND VISION

2027

By 2027, together with drastic digital transformation, SHB will strive to become the No. 1 bank in terms of efficiency and technology innovation among commercial banks in Vietnam.

2035

Vision to 2035, SHB shall become a top modern retail bank in the region; an effective investment bank financing key sectors of the Vietnamese economy.

SHB has been working with the world’s leading consultants to design and execute competitive differentiation strategies and appropriate at different times to accelerate realization of those goals.

MISSION

Become the most trusted financial solution provider for customers thanks to friendliness, understanding and sharing on each customer’s journey through a comprehensive and unique system of product and service solutions that deliver value for each smallest customer need.

Creating an ideal working environment where each employee as a cell of the enterprise is respected, learns and fully develops for the Bank’s development and personal success.

Protecting interests, delivering long-term values to shareholders through the implementation of different business strategies towards sustainable growth.

6 GUIDING VALUES
HEART - FAITH - TRUSTWORTHINESS - KNOWLEDGE – WISDOM – HIGHER RANGE

HEART denotes the core of life, human existence, and is also the leading quality that places people above all other creatures. HEART is the premise and the root that determines other human qualities. At SHB, we think and act from the bottom of our heart to dedicate ourselves to the shareholders, partners and customers, to employees, to the social community.

FAITH is placed in a defined objectives or credo, including the affirmed values that become the foundation and the goal to strive for. SHB people always keep the fire of “BELIEF”, that is CONFIDENCE in their own capacity and ability, TRUST in the vision of the Board of Directors and the Board of Management, FAITH in the mission to create prosperity and sustainable values for the country.

TRUSTWORTHINESS is a core element that characterizes human relations in all aspects of life, especially in economic relations, ensuring mutual trust in agreements. When trust spreads in the community, shareholders, customers and partners, it is also when SHB’s PRESTIGE in the financial market is established and increasingly fostered.

KNOWLEDGE denotes knowledge, skills and experience acquired via accumulation, learning or research leading to different levels of education and classes among individuals, organizations, enterprises, and communities. To achieve special success in the digital age, SHB people strive to cultivate knowledge of numerous fields to improve work efficiency every day.

WISDOM commonly understood in the concept of “Intelligence”, which has reached a systematic clarity and resulted in measurable positive impact in daily and economic activities. SHB people are proud to use WISDOM to turn challenges into opportunities in the ups and downs of the country’s economy, put accumulated knowledge into practice and establish the position of the top bank in the system.

RANGE is the difference in terms of level and class expressed by specific achievements, including the ability to predict the future. Over 3 decades of development, from HEART, SHB has risen to become TOP 5 commercial private joint stock banks in Vietnam, and continues to conquer new heights.

SHB strives from the Heart, establishes FAITH, builds TRUSTWORTHINESS, accumulates KNOWLEDGE and achieves WISDOM to constantly reach higher PRESTIGE.

Message of the Chairman of the BOD Vision, Mission, Core values Impressive financial metrics for the period 2018 - 2022 The Leadership
General information 01 Business operations in 2022 02 The Board of Management report 03
Assessment of the Board of Directors on the bank’s activities 04 Corporate governance 05 Breakthrough activities, achievements and society recognition 06
Sustainable development report 07 Network of transaction offices 08 Financial statements 09